Free conferencing - well sort of

Lifehacker today posted a free conferencing tool called LiveOffice, which allows you to get your very own dedicated voice-conference number which is available 24/7. Once you sign up you don't need to do any additional steps to setup a conference besides telling the participants the number and time to call. It is free to sign up and use this facility. The way they make money is through long distance phone calls placed in order to join the conference. Pretty neat idea I'd say especially for those who have not entered the wonderful world of VoIP and Skype.